Hot Chip was founded by Hugh Crossley (Lord Somerleyton) and Toby Marchant. Their combined business acumen and restaurant expertise led to the creation Hot Chip, purveyors of gourmet chips matched with intriguing sauces and toppings. Some of their combinations with the humble chip taking centre stage don’t readily spring to mind, but they work!
Hot Chip had a presence in Norwich for two years and built quite a following at their shop. In order to bring their delicious chips to a greater number of customers, they decided to embrace street food and go mobile… and so the eye-catching Hot Chip Land Rover was born.
They have already started taking East Anglia and London by storm but held their official launch in Cambridgeshire on 16 October at Burwash Manor. The fabulous launch was organised by Vhari Russell and Emma Bearpark of The Food Marketing Expert.
I was delighted to be invited to Hot Chip’s launch to sample some of their original menu items. Firstly, I was impressed by the chips themselves. Hot Chip definitely have the foundation right. It’s not a matter of heaping sauces and toppings to disguise an inferior chip. In fact, the chip is the focus and the other ingredients serve to enhance the dish.